Why polling failure is often journalistic failure

This is an abbreviated version of a commentary originally posted at The Hill; the commentary was drawn from Lost in a Gallup: Polling Failure in U.S. Presidential Elections. It’s axiomatic that pre-election polls set the narrative for U.S. presidential campaigns. … polls are central to shaping conventional wisdom about the competitiveness of the races. But […]

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‘Lost in a Gallup,’ FAQs

Lost in a Gallup: Polling Failure in U.S. Presidential Elections is the story of polling flops, epic upsets, unforeseen landslides, and exit poll fiascoes in American presidential elections. It is now out from University of California Press. Here are FAQs about Lost in a Gallup, the seventh solo-authored book by W. Joseph Campbell. Q: Clever […]

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The winners of July

The venerable Gallup Organization no longer conducts polls of U.S. presidential races. It dropped out after mistakenly estimating that Mitt Romney narrowly led President Barack Obama at the close of the 2012 campaign. Even though Gallup has quit election polling, a reservoir of its reporting remains available online; it’s a useful, even revealing resource about […]

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